KNOW THE
DECISION.
MOVE THE BUSINESS.

A product on a Midwest shelf. A destination reaching families in the next state. A brand finding its first U.S. customers. We study the category, local buying habits, and reasons to choose you, then build the creator, content, and distribution plan around that decision.

WHO WE
WORK WITH.

Find your category. See what we would actually put to work.

NEW TO THE U.S.?
START WITH
THE CUSTOMER.

A strong product at home still needs local relevance in a new market. We help international consumer brands research the audience, prioritize regions, and build creator, content, and distribution plans tied to availability.

EXPLORE U.S. MARKET ENTRY ↗

FIND THE RIGHT FIT.

Different categories call for different decisions, creative, and measurement.

TALK THROUGH YOUR BRIEF ↗OR EMAIL hello@thatgenz.agency ↗
01Do you only work with consumer brands?

Our strongest work starts with a clear consumer decision: buying a product, choosing a destination, visiting a retailer, or trusting an offer. We assess each brief against the audience, category, approvals, and outcome, rather than forcing every business into the same creator campaign.

02Can you support a category that is not listed here?

Possibly. Tell us the customer, the decision you need to influence, and the evidence you already have. We will say whether our research, creator, content, and distribution capabilities fit the job and what specialist support may be required.

03How does the campaign change between industries?

The buying moment changes the work. A destination needs reasons to plan and book; a retail product needs discovery tied to availability and trial; a trust-led offer needs clear, approved explanations. Audience research and the route to action determine the creator brief, channels, and measures.

04Are your campaigns limited to the Midwest?

No. The Midwest Creator Network gives us deeper local intelligence and talent relationships across that region. TGA can scope and manage campaigns in other markets as well, with the creator fit, logistics, rights, and distribution planned for each brief.

05What should we bring to the first conversation?

Your product or offer, target customer, priority markets, launch timing, commercial goal, and a realistic budget range. If you have retailer data, conversion benchmarks, or past creative performance, that makes the first discussion more useful.

LET’S TALK ABOUT
WHAT YOU’RE
TRYING TO GROW.

Launching a product, entering a new market, or looking for more from social? Tell us what you’re working on and what success needs to look like. We’ll talk through the audience, campaign, and investment that fit.

START WITH A
CONVERSATION.

Bring the product, market, timing, and questions you’re working through. We’ll talk about whether TGA is a fit and what the work could include.

CHOOSE A TIME ↗
A FEW STRAIGHT ANSWERS

TGA, in plain English.

Who we are, what the work includes, and where the Midwest Creator Network fits.

01So, what does That GenZ Agency do?

We help consumer brands make social work harder for the business. TGA brings audience and consumer research, campaign strategy, creator partnerships, production, distribution, and measurement together. The work can cover the full campaign or the parts your team needs help with.

02Are you an influencer agency?

Creator partnerships are a big part of what we do, but the job goes beyond finding talent and publishing posts. We figure out who you need to reach and what needs to change, shape the campaign, manage the creator work, plan how content reaches people, and measure the outcomes we can actually see.

03What makes TGA different from a typical agency or creator platform?

We connect consumer and market research with campaign delivery. Our Midwest roots and creator relationships help us plan for distinct local audiences, retail footprints, and buying occasions. TGA stays involved through strategy, production, distribution, and reporting, with the scope built around your growth goal. The Midwest is an advantage, not a limit on where we work.