Understand the buyer.
Study category expectations, search, social conversations, buying occasions, and the questions your product needs to answer in the U.S.
AGENCYBOOK A DISCOVERY CALL ↗
U.S. + REGIONAL MARKET ENTRYYOUR PRODUCT
YOUR PRODUCT
IS NEW HERE.
LET’S MAKE
IT MATTER.
Being available in the U.S. is one step. Giving people a reason to choose you is the next. We help consumer brands understand the audience, choose the first markets, and build the creator, content, and distribution work around the launch.
FOR INTERNATIONAL GROWTH TEAMSKEEP WHAT MAKES
KEEP WHAT MAKES
YOUR BRAND DIFFERENT.
BUILD THE LOCAL REASON TO BUY.
We work with U.S. brands and international consumer brands entering the U.S. Whether your team is in the UK or Europe, Australia, or Southeast Asia, the brief starts with the same questions: who will buy, where can they find you, and what needs to change for this market?
Your home-market audience, creative, and pricing are useful context. We test their relevance to the U.S. buying occasion before carrying them into creator briefs and distribution.
BRING TO THE FIRST CONVERSATION
READ THE MARKET-ENTRY PLANNING GUIDE ↗- Your current markets and strongest customer use cases
- U.S. retail, DTC, shipping, and launch readiness
- Approved product claims, available assets, and brand guidelines
- A decision-maker, launch window, and investment context
RESEARCH FIRST.
ROLLOUT SECOND.
We build the marketing around your commercial reality: the customer, the available product, the route to purchase, and what your team can measure.
Audience + category brief
Choose the first markets.
Compare your retail or shipping footprint with customer fit and creator relevance. A national ambition can start with a focused regional test.
Make the product feel local.
Cast creators for the audience, adapt the story to real routines, and agree on deliverables, approved product claims, rights, and channels.
Connect discovery to availability.
Put the content into the organic, paid, and search channels in scope. Send people to a product page, store locator, retailer, or other agreed path.
Learn before expanding.
Compare the response across creative and markets. Use the available sales, site, and retail data to decide what to improve or test next.
MIDWEST DEPTH.
A WIDER
AMBITION.
Chicago isn’t Detroit. A college market isn’t a statewide audience. TGA’s Midwest Creator Network helps us bring local voices and context into regional launches, while the agency leads the strategy, delivery, and measurement.
We choose the region because it fits the opportunity. Your headquarters and growth plans don’t have to stop there.
SEE THE MIDWEST ADVANTAGE ↗BEFORE YOU ENTER THE MARKET.
What marketing can own, what your team brings, and how we plan the first move.
TALK THROUGH YOUR BRIEF ↗OR EMAIL hello@thatgenz.agency ↗01Do we need to be headquartered in the Midwest?+
No. This pathway is for consumer brands entering or expanding in U.S. markets, including brands based in Europe, Australia, and other international regions. MCN adds local relationships when the Midwest fits the launch. The scope determines where we work.
02Do you secure retail listings or handle U.S. compliance?+
Our role is marketing: customer research, strategy, creator partnerships, content, distribution, and measurement. Retail buyer introductions, importation, logistics, legal advice, labeling, and regulatory approval are not included unless specifically agreed with appropriate specialists. Your product and approved claims need to be ready for the markets we activate.
03What do you need before planning the launch?+
Your product range, current markets, target customer, U.S. availability or launch plan, retail or shipping coverage, timeline, budget context, approved claims, and a decision-maker. Share what you know; research can help answer the rest.
04Can we start with research before committing to a campaign?+
Yes. Research and strategy can be scoped as an initial project. We agree on the questions, outputs, timing, and decision it should support. Production, creator commitments, and media are separate decisions.
05Will a campaign prove retail sales lift?+
Only if the data and test design support that conclusion. Store-locator visits and content engagement are useful signals, but they are not retail sales. We agree on available retailer or sales reporting, the baseline, and any comparison before claiming lift.
LET’S TALK ABOUT
WHAT YOU’RE
TRYING TO GROW.
Launching a product, entering a new market, or looking for more from social? Tell us what you’re working on and what success needs to look like. We’ll talk through the audience, campaign, and investment that fit.
Prefer email? hello@thatgenz.agency