TGA.THAT GENZ
AGENCY
CULTURE × CREATORS × COMMERCECHOOSE YOUR PATH
A GEN Z-LED GROWTH AGENCY

THREE WAYS
INTO TGA.

We connect consumer behavior, creators, and growth. Start with the agency, meet the Midwest Creator Network, or get a clearer read on the people and shifts shaping the next brief.

START WITH THE AGENCY
01 ✳
FOR GROWTH TEAMS

That GenZ Agency

Consumer insight, creator campaigns, content, distribution, and measurement—built around the business goal.

EXPLORE THIS WORLD
02 ✳
FOR BRANDS + CREATORS

Midwest Creator Network

Regional creator relationships and local context for brands growing in the Midwest—and creators ready for real partnership opportunities.

EXPLORE THIS WORLD
03 ✳
FOR THE CURIOUS

Youth, Explained

A sharper read on youth behavior, the creator economy, and what changing consumer habits mean for brands.

READ THE LATEST
Q4 CREATOR INVESTMENT CALCULATOR
A FEW STRAIGHT ANSWERS

TGA, in plain English.

Who we are, what the work includes, and where the Midwest Creator Network fits.

01So, what does That GenZ Agency do?

We help consumer brands make social work harder for the business. TGA brings audience and consumer research, campaign strategy, creator partnerships, production, distribution, and measurement together. The work can cover the full campaign or the parts your team needs help with.

02Are you an influencer agency?

Creator partnerships are a big part of what we do, but the job goes beyond finding talent and publishing posts. We figure out who you need to reach and what needs to change, shape the campaign, manage the creator work, plan how content reaches people, and measure the outcomes we can actually see.

03What makes TGA different from a typical agency or creator platform?

You work with a close agency team, not a directory or a chain of handoffs. We bring social and consumer context into the strategy, then stay involved through creator selection, production, distribution, and reporting. The goal is useful work tied to your business—not activity for activity’s sake.