WE’RE THAT
GENZ AGENCY.TURN CREATOR INFLUENCE
INTO REAL GROWTH.

Agency perspective, creator production, and campaign execution.

We’re a Gen Z-led growth agency for brands that need social to do more than get views. We study how people discover and choose, then bring the strategy, creators, content, distribution, and measurement together around your business goal.

BUILT FOR HOW PEOPLE DISCOVER, TRUST, AND BUY TODAY.
SOCIAL INTELLIGENCE ✳ CONSUMER CULTURE ✳ CREATOR PARTNERSHIPS ✳ UGC + CONTENT PRODUCTION ✳ PAID SOCIAL ✳ MARKET LAUNCHES ✳ MIDWEST ROOTS. MULTI-MARKET REACH. ✳

ATTENTION IS GOOD.
RESULTS ARE BETTER.

Social can start a discovery journey, but it doesn’t guarantee a sale. We plan what happens around the content—and agree on what the campaign should move.

73%OF GEN Z FANS SAY SOCIAL IS THEIR PRIMARY WAY TO DISCOVER ENTERTAINMENT CONTENT.DELOITTE · 2026 ↗
63%OF GEN Z RESPONDENTS SAY SOCIAL MEDIA ADS OR PRODUCT REVIEWS ARE MOST INFLUENTIAL TO THEIR PURCHASE DECISIONS.DELOITTE · 2025 ↗

These surveys cover different questions and groups. They show how social shapes discovery and purchase decisions; they aren’t campaign benchmarks or a promise of results.

A CREATOR LIST ISN’T A CAMPAIGN PLAN. ✳

WE START WITH
THE CUSTOMER.THEN BUILD THE
CAMPAIGN AROUND THEM.

Launching a product, entering retail, or growing in a new market all ask different things of a customer. We learn what matters, then choose the right creative and channels for the job.

Agency founder in a panel conversation with other speakers
01

UNDERSTAND THE AUDIENCE

What does your customer care about?

We look at social conversations, search, customer questions, and the markets you want to reach.

02

SET THE CAMPAIGN PLAN

What needs to change for the business?

We agree on the audience, goal, budget, creator role, channels, and how we’ll judge the work.

03

MAKE + DISTRIBUTE THE WORK

Who can tell the story well?

We find and manage creators, shape the content, plan its use, and put it in front of the right people.

04

MEASURE + LEARN

What did the campaign contribute?

We report what the available data can confirm, then use the learning to shape the next decision.

Understand the customer. Make the campaign. Learn what moved.

SEE WHAT WE CAN RUN ↗

A MIDWEST ADVENTURE.

After traditional marketing partnerships, Wolfe Mountain’s owner wanted to try a new way to reach families beyond the local market. We put the experience in the hands of regional creators, then supported those stories with organic social, paid distribution, and a path to booking. We gave families a reason to go.

THE OWNER WAS SKEPTICAL.CREATORS SHOWED THE EXPERIENCE.PAID + SEARCH CAPTURED INTEREST.PURCHASES WERE TRACKED.
CREATOR STORIES → PAID + SEARCH → SITE PURCHASE REPORTING
MIDWEST NOMAD FAMILY × WOLFE MOUNTAIN

FROM LOCAL ATTRACTION
TO A TRIP WORTH PLANNING.

Family, travel, and adventure creators helped families picture the experience.

SEE THE FULL CAMPAIGN ↗
10M+Organic views
$196KGA4 site purchase revenue in a reported 90-day period across the wider campaign

THE BRIEF CHANGES.
SO DOES THE WORK.

A destination needs bookings. A product needs trial. An event needs attendance. See how we shape creator campaigns for each.

WHO WE
WORK WITH.DIFFERENT BRIEFS.
ONE STANDARD.

Tell us what you sell and who you’re trying to reach.

SEE HOW WE WORK IN YOUR CATEGORY ↗
THE MIDWEST CREATOR NETWORK

THE MIDWEST HAS
MORE TO SAY.

TGA’s Midwest Creator Network connects brands with voices rooted in the markets they want to grow. We handle the strategy, creator partnerships, content, and distribution—from a one-city launch to a campaign across markets.

MEET THE CREATORS ↗
MAJOR MARKETSKansas City
St. Louis
Chicago
Detroit
Columbus
Cleveland
Cincinnati
SECOND-TIER CITIESOmaha
Grand Rapids
Des Moines
COLLEGE TOWNSColumbia
Iowa City
Champaign–Urbana

LET’S TALK ABOUT
WHAT YOU’RE
TRYING TO GROW.

Launching a product, entering a new market, or looking for more from social? Tell us what you’re working on and what success needs to look like. We’ll talk through the audience, campaign, and investment that fit.

START WITH A
CONVERSATION.

Bring the product, market, timing, and questions you’re working through. We’ll talk about whether TGA is a fit and what the work could include.

CHOOSE A TIME ↗
Q4 CREATOR INVESTMENT CALCULATOR
A FEW STRAIGHT ANSWERS

TGA, in plain English.

Who we are, what the work includes, and where the Midwest Creator Network fits.

01So, what does That GenZ Agency do?

We help consumer brands make social work harder for the business. TGA brings audience and consumer research, campaign strategy, creator partnerships, production, distribution, and measurement together. The work can cover the full campaign or the parts your team needs help with.

02Are you an influencer agency?

Creator partnerships are a big part of what we do, but the job goes beyond finding talent and publishing posts. We figure out who you need to reach and what needs to change, shape the campaign, manage the creator work, plan how content reaches people, and measure the outcomes we can actually see.

03What makes TGA different from a typical agency or creator platform?

You work with a close agency team, not a directory or a chain of handoffs. We bring social and consumer context into the strategy, then stay involved through creator selection, production, distribution, and reporting. The goal is useful work tied to your business—not activity for activity’s sake.