MARKET PLAN
Prioritize the cities, retail doors, audiences, and moments with a real job for creator content.
AGENCYPLAN YOUR INVESTMENT ↗
MIDWEST CREATOR NETWORK
POWERED BY THAT GENZ AGENCY
DEAR MIDWEST,
YOUR CULTURE
MOVES MARKETS.
LET’S PUT IT TO WORK.
A retail launch in Detroit, a college-town trial in Iowa, and a family purchase in Kansas City do not earn attention the same way.
Midwest Creator Network is TGA’s regional creator and market-intelligence layer. We connect local voices, content, and distribution to the stores, booking paths, and product pages where interest can turn into action.
69.8MPEOPLE IN THE MIDWEST
20.4%OF THE U.S. POPULATION
12STATES, DISTINCT MARKETS
1REGION THAT DESERVES A CLOSER READ
U.S. CENSUS BUREAU · 2025 POPULATION ESTIMATES ↗Scale is the starting point. Your opportunity depends on the category, retail footprint, audience, and market—not the region’s total population.
HAVE A MIDWEST MARKET IN MIND?PLAN YOUR MIDWEST ACTIVATION ↗
FOR BRANDS ENTERING THE REGION
SHELF SPACE IS THE START.LOCAL DEMAND IS THE WORK.
A product can land in stores before people know why it belongs in their cart. We build around the real footprint: which cities launch first, who shops there, which local voices carry trust, and how the content points to the store, offer, or product page.
01 / DETROITTHE FIRST
DISCOVERY.Local creator perspective
DISCOVERY.Local creator perspective
02 / IOWA CITYA REASON
TO TRY IT.Audience and product fit
TO TRY IT.Audience and product fit
03 / KANSAS CITYWHERE
TO BUY.Retail and paid distribution
TO BUY.Retail and paid distribution
ONE BRAND. DISTINCT MARKETS. AN ACTUAL ROUTE TO ACTION. ↗
The Census estimates show the region’s scale and age mix, not a brand’s addressable shoppers. We size your specific opportunity against your retail footprint, audience, and category before recommending a campaign.
YOUR PRODUCT IS IN MARKET. LET’S MAKE IT MATTER THERE.
A new retail door or regional expansion is a starting line. Tell us where you’re selling, who needs to discover you, and what a useful first purchase looks like. We’ll build the creator activation around those markets, then connect the content to the route to buy.
PLAN A MIDWEST ACTIVATION ↗For brands: hello@thatgenzagency.co
Creator compensation and media are budgeted separately from the agency investment.- 01
Choose the first markets
We read your retail footprint, audience, category, and local conversation to decide where the campaign has a real job.
- 02
Cast for the customer
We bring a market-specific creator shortlist and a clear investment plan: talent, content, rights, and any paid distribution.
- 03
Make the work travel
We run briefs, contracts, production, approvals, and publishing. Strong creative can be licensed for brand and paid channels when scoped.
- 04
Read the response
We look at local discovery, traffic, store-locator or retailer activity, codes, and tracked purchases where your data allows. Then decide what to expand.
FOR BRANDSWHAT YOU CAN
WHAT YOU CAN
PUT IN MARKET.
Not a list of names and a posting schedule. A regional activation planned around the customer decision you need to influence.
CREATOR PARTNERSHIPS
Cast and manage voices for the brief. TGA handles outreach, terms, production schedules, and approvals.
CONTENT + RIGHTS
Build native stories and paid-ready assets with usage agreed before the cameras roll.
DISTRIBUTION + LEARNING
Connect content to a store, offer, booking, or product path. Read the response and decide what deserves the next dollar.
THE PEOPLE BEHIND THE WORKLOCAL ROOTS.
LOCAL ROOTS.
WIDER RANGE.
Our campaign collaborators and creator connections span distinct audiences and formats. We match the voice to the brief, protect what makes their work theirs, and build the right path for a brand to use it.
RELATIONSHIPS IN ACTION
THE WORK STARTS WITH TRUST.
For Wolfe Mountain, regional family and adventure creators showed what a day at the park actually felt like. Their stories gave audiences different reasons to visit. For The Knock Box Co, creator content put the product into an everyday routine. Different briefs. Real voices. Managed by TGA.
SEE THE CAMPAIGN WORK ↗01 / OUR REGION
The Midwest has range.
Local discovery, family travel, comedy, adventure, and product voices across our home markets.
OUR REGION / 01—10
Midwest / Missouri trails + family travel
Explore STL Parks
145K InstagramWatch a local discovery reel turn a St. Louis outing into a plan families can actually make.
Giveaway collaborator bringing parks and family outings into the regional conversation.01 / 10Midwest / Family + lifestyle
Sisters Sunsets Sweet Tea
~155K InstagramA family lens made a Snowflex day feel personal and easy to picture.
Repeat Wolfe Mountain collaborator.02 / 10
Midwest / Family travel + local discovery
Midwest Nomad Family
174K InstagramRegional travel guides turn a destination into a stop families can plan into a trip.
Wolfe Mountain campaign collaborator.03 / 10Midwest / Family + outdoors
Amy Eastin
~124K InstagramOutdoor family adventures give parents ideas they can actually put on the calendar.
Outdoor family storytelling for Wolfe Mountain.04 / 10
Midwest / Group adventure + youth culture
Adventure Boys
A group challenge brought Wolfe Mountain into the creators’ own high-energy format.
Downstate Illinois creators; Wolfe Mountain activation.05 / 10Midwest / Comedy + local culture
Adam Killa
Missouri humor gave the experience a cultural hook beyond a standard attraction ad.
Repeat collaborator; a character by Lil String.06 / 10Midwest / Family travel
The Branson Fam
Family travel storytelling can show the day as it happens, from first reaction to the ride home.
Previous shoot and continuing project conversations.07 / 10Midwest / Family + lifestyle
Jessica Baine
A personal family perspective helped translate the experience into content for her audience.
Completed Wolfe Mountain creator collaboration.08 / 10Midwest / UGC + product
Livia
15.6K TikTokProduct-focused short-form creative that can give brands more than one angle to test.
09 / 10Midwest / Entertainment + lifestyle
Sam Koban
123K InstagramPersonality-led entertainment that gives a brand a distinct way into the conversation.
10 / 1002 / NATIONAL
Cast beyond the map.
When the customer or creative format calls for it, our relationships extend across the country.
NATIONAL / 01—05
National / Entertainment + branded integrations
Topper Guild
94.6M YouTubeLarge-scale entertainment formats open a different class of brand integration.
01 / 05National / Lifestyle + UGC
Eva Luna
Lifestyle and product content for social-first consumer briefs.
02 / 05West Coast / Sports + lifestyle
Jourdan Joseph
31.6K InstagramSport and lifestyle content gives brands an active, athlete-led perspective.
03 / 05South / Beauty + product
Terri
An everyday routine made The Knock Box Co product easier to understand on camera.
Completed creator content for The Knock Box Co.04 / 05Northeast / Product + lifestyle
Alisha Force
8.9K TikTokProduct-first UGC can demonstrate the use case before a buyer reaches the product page.
05 / 0503 / GLOBAL
Creative without borders.
International creators enter the conversation when the market, language, and rights fit the work.
EUROPE
GLOBAL / 01—01
Europe / UGC + product storytelling
Julia + Simon
A duo format creates space for product storytelling through real interaction.
01 / 01Tell us the audience and market. We’ll bring the right creator relationships to the table.
BUILD THE CREATOR BRIEF ↗LOCAL KNOWLEDGE.
AGENCY BACKING.
Research before a roster.
A Kansas City shopper, a Chicago student, and a family planning a weekend away have different reasons to care. We study the audience and the market before casting the campaign.
People behind the partnership.
TGA coordinates strategy, creator relationships, creative review, and delivery. Brands and creators know who owns the brief, the feedback, and the next step.
Content with a plan.
Creator posts, licensed assets, and paid distribution each have a job. We define the formats, usage, channels, and measurement around the campaign—not after the content is made.
BIG CITIES.
COLLEGE TOWNS.
SLEPT-ON MARKETS.
The Midwest is a network of distinct communities. Explore where your next campaign could belong—from major metros to the places national briefs tend to miss.
#MIDWESTPROUD
Pick a state. Find the cities that deserve a closer look.
EXPLORE MO
MISSOURI.
Two major metros and travel-driven regional markets.
Kansas CitySt. LouisColumbiaSpringfieldBranson
These are potential campaign markets, not a claim of creator availability in every city. We confirm fit, roster, and logistics during scoping.DISCUSS A MIDWEST MARKET ↗MIDWEST ROOTS.
A WIDER REMIT.
MCN gives our clients regional depth. TGA’s broader agency work can connect that local advantage to campaigns beyond the Midwest, with talent, distribution, and delivery scoped for each market.
INVESTMENTSCOPE THE MARKET.
SCOPE THE MARKET.
THEN THE SPEND.
Focused regional activations start at a $15,000 agency investment. That covers TGA’s strategy and campaign management scope; creator fees, media, licensing, travel, and production are planned around the actual work.
BUILD AN INVESTMENT SCENARIO ↗WHAT SHAPES THE PLAN
Markets and launch phases
Creator mix and deliverables
Posting, licensing, and paid usage
Media, travel, production, and reporting
FOR CREATORSFIND YOUR PEOPLE.
FIND YOUR PEOPLE.
FIND YOUR NEXT BRIEF.
Join Midwest creators sharing opportunities and building connections. The MCN Discord is where we post brand deal announcements, partnership calls, community updates, and event news.
Community access does not guarantee a paid campaign. Send your portfolio and rates by email for casting consideration.INSIDE THE NETWORKBRAND DEALSCREATOR COMMUNITYPARTNERSHIPSEVENTS + UPDATES
BEFORE WE
GET TO WORK.
What can a brand hire MCN to run?
Regional product and retail launches, market-specific creator campaigns, destination work, content production, and multi-city activations. TGA defines the audience, creator work, distribution, rights, and measurement in the scope.
Can you tie creator content to stores where our product is sold?
Yes. When the product and retailer footprint are confirmed, we can brief creators around availability, local occasions, and a clear store-locator or retailer path. We plan the media and measurement around the markets in scope; retailer sales attribution requires access to the right data.
Do we need to launch in every Midwest state?
No. A focused test in one or several markets can be more useful than spreading the budget thin. We prioritize cities and communities using your distribution, customer, category, and campaign goal, then decide where to expand.
Is MCN only for Midwest-based brands?
No. The network is for brands entering or growing in Midwest markets, wherever they are headquartered.
Does TGA work outside the Midwest?
Yes. MCN is a regional advantage within TGA, not a limit on the agency. Wider campaigns are scoped with the talent, rights, logistics, and distribution each market requires.
How are creators selected?
We review audience geography, community relevance, content quality, engagement, and delivery reliability. A brand sees a brief-specific recommendation with deliverables and rates, rather than a fixed roster presented as the answer to every campaign.
What does an activation cost?
Focused creator activations start at a $15,000 agency investment. Creator compensation, paid media, travel, and other outside costs are budgeted separately. The market count, deliverables, usage rights, and delivery scope determine the proposal.
BUILD AN INVESTMENT SCENARIO ↗Can creators join without a large following?
Yes. Local relevance, creative quality, and audience fit can matter more than scale. Content-only work and audience-distribution briefs have different requirements, and a network introduction does not guarantee paid assignments.
How are creators paid and how are rights handled?
Each engagement sets compensation, the paying party, payment schedule, deliverables, revisions, usage, and any exclusivity before production. Creators retain the right to review the brief and agreed terms before accepting.
Is the Discord the same as applying for a campaign?
No. Discord is the creator community for announcements, events, connections, and relevant opportunities. For campaign casting, email your portfolio, social links, location, categories, and rates to the creator team.
JOIN THE DISCORD ↗What should a creator send to the team?
Send your city, channels, work samples, content categories, audience information if available, and your rates. The creator path above includes a fuller checklist for video packages and licensing.
SEE THE CREATOR PATH ↗THE MIDWEST
HAS MORE TO SAY.
Bring us the product, footprint, market, or destination you want people to choose. We’ll put together a credible plan for the place and the customer.
Brands: hello@thatgenzagency.co · Creators: creators@thatgenzagency.co · Join the Discord ↗