CONSUMER RESEARCH · STRATEGY · CREATOR CAMPAIGNS · CONTENT · DISTRIBUTION · MEASUREMENT
WHAT YOUR NEXT CAMPAIGN CAN DOReach the people who have yet to meet you.
Expanding into Midwest retail? Bringing your brand to the U.S.? Start with the people you need to win over. We research the customer and market, shape the strategy, and manage the creator, content, and distribution work around your launch. Our regional relationships add local context; the campaign follows your opportunity, inside or beyond the Midwest.
BOOK A DISCOVERY CALL ↗Know the buyer.
Build the right campaign.
See what it moved.
We study customer questions, social conversations, search behavior, category movement, and the markets you want to reach. That research shapes the campaign goal and the plan behind it.
Audience research · social listening · search behavior · market insight · campaign strategyWe identify the right creator roles, manage outreach and agreements, shape the brief, coordinate production, and set content rights before work goes live.
Creator strategy · casting · partnerships · content production · usage rightsWe plan how creator stories and brand content travel across organic social, paid social, and search—connected to the market, offer, and customer path.
Organic social · paid social · search · creative testing · campaign distributionWe set measures before launch, read the results your data can support, and use creative and campaign learning to guide what to improve, pause, or fund next.
KPI planning · performance reporting · attribution where available · optimization · next-step recommendationsAlisha Force’s Three Dog Bakery reel is one example of product storytelling in a creator’s own style. We match the voice, brief, and content to the audience and the campaign goal.
MEET THE CREATORS ↗Bring your product, market, timeline, and goal. We’ll talk through a scope that fits.
A focused campaign can follow this schedule. For quarterly partnerships, we also set delivery updates, monthly reporting, and a quarterly strategy review. Launch dates, approvals, retail calendars, and creator availability shape your actual scope.
Audience, category, search, social, and customer data. Agree on the outcome and how it will be measured.
YOU REVIEW: THE OPPORTUNITY + KPI BRIEFCreative direction, creator shortlist, budget, rights, distribution plan, and approvals.
YOU APPROVE: THE PLAN + INVESTMENTCreator partnerships, production, publishing, paid creative, and in-market adjustments.
WE RUN: THE AGREED CHANNELS + WORKFLOWReview the business measures and creative learning. Decide what earns more investment.
YOU RECEIVE: REPORT + NEXT MOVECreators show the product or experience in a way their audience would actually share.
We put the strongest stories in front of the right people beyond a creator's own feed.
Relevant reach, engaged visits, branded search, and new market traffic.
One view into the Wolfe Mountain work: efficient paid traffic and site purchase reporting from separate campaign windows.
26,888 link clicks from $2,444 in spend.
April 22–May 22, 2026Approximately $64K in GA4 purchase revenue across the wider business.
May 26–June 22, 2026 · site-wideThe paid traffic and GA4 site purchase figures come from different reporting periods and are not combined into a single return claim. The traffic campaign reports link clicks, not attributed purchases. Site-wide revenue is not creator-only revenue. Results are specific to these periods.
You know the business. We turn the brief into a campaign—and make clear who’s responsible for each part.
TALK THROUGH YOUR BRIEF ↗Your goal, product or experience, priority customer, target markets, timing, and the person who can approve the work. Existing customer, media, or conversion data helps us set a useful baseline.
We research the audience and opportunity, shape the strategy, find and manage creators, coordinate content and rights, and run the distribution and reporting included in the agreed scope.
An agreed plan and budget, creator work under defined usage terms, a readout against the measures selected at kickoff, and a clear recommendation on what to refine, pause, or fund next.
Deliverables · Investment · Approvals · Creator rights · Distribution · Reporting measures
Enter a media budget and any costs you already know. The creator mix comes next. There is no preselected package or 90-day fee.
Start with your budget. If this is a content-only project, media can be $0; the return model will then need separately tracked customer actions.
Scope, rights, budgets, reporting—get the practical answers before you invest.
TALK THROUGH YOUR BRIEF ↗OR EMAIL hello@thatgenz.agency ↗Yes. We work with U.S. consumer brands and international teams entering U.S. markets. The scope can start with research and market prioritization, then move into creator partnerships, content adapted to the audience, distribution, and reporting. Your U.S. product availability, approved claims, and route to purchase shape the work. MCN adds regional depth when the Midwest fits the plan.
The quarterly agency investment is split into two payments: half at signing or the start of the term, and half halfway through the quarter, as set out in your agreement. Creator compensation, media, licensing, and other outside costs are separately budgeted unless expressly included. After the initial 90 days, an annual engagement may be agreed with quarterly billing; continuation is not automatic.
We agree on the quarter’s business priorities, deliverables, channels, responsibilities, and investment in a written scope. Kickoff establishes access, a baseline, and approval owners. Delivery updates keep work moving, monthly reporting shows progress, and the quarterly review sets the next priorities. Any continuation or annual agreement is agreed together; it is not automatic.
We look at the research, strategy, creative, creator management, channels, and delivery support the brief needs. Your proposal separates the agency work from creator compensation, media spend, licensed usage, travel, and external production where applicable. We confirm creator deliverables and rights before committing that spend, and agree any scope changes with you.
We can own the campaign from consumer and market research through strategy, creator partnerships, content production, distribution, and reporting. The proposal names the deliverables, decision owners, channels, timeline, and measures of success so your team knows exactly what we are running.
Yes. We map the audience and retail footprint, identify the markets worth testing first, build creator stories around the product and buying occasion, and plan where those stories send people. We can begin in one Midwest market or coordinate a wider launch; the brief determines the geography.
No. Some engagements call for creator publishing; others need licensed content, paid creative, social and search distribution, or an ongoing marketing partner. We decide what role creators should play after we understand the customer decision and the commercial goal.
The agreed scope can cover research, strategy, creative direction, creator casting and management, production coordination, distribution, and reporting. Your proposal spells out the work, responsibilities, and any creator, media, production, travel, or licensing costs separately. We don’t assume a fixed creator count.
You receive the agreed research, strategy, approved deliverables, and reporting. Your brand retains its ad accounts and first-party customer data. Ownership and handover of agency-created work are defined in your agreement. Creator footage, edits, paid usage, term, territory, and any source files are governed by the rights we negotiate and spell out in the scope and creator agreements; they are not automatically unlimited.
A focused test is commonly scoped over 90 days so there is time to plan, launch, and learn. Launch projects and ongoing partnerships follow the calendar and business goal. We agree on milestones, approvals, and reporting before work starts.
Yes, when the campaign includes the right usage rights and approvals. We specify placements, term, edits, and licensing in the creator agreements before production, then prepare suitable assets for the paid channels in scope.
We agree on the source of truth at the start. Platform clicks, GA4 site purchases, promo-code activity, bookings, and retail data each answer different questions. We report the available measures with their dates and limits, and calculate acquisition cost or return only when spend, customer counts, and attribution support it.
Bring the product or offer, market, launch window, and the number the campaign needs to move. We will discuss the audience, budget range, what your team already owns, and whether a test or broader partnership makes sense. You can also email the brief directly.
Launching a product, entering a new market, or looking for more from social? Tell us what you’re working on and what success needs to look like. We’ll talk through the audience, campaign, and investment that fit.
Prefer email? hello@thatgenz.agency