TGA.THAT GENZ
AGENCYBOOK A DISCOVERY CALL ↗
← WHO WE WORK WITHFOR BRANDS SELLING DIRECT

THEY HAVE OPTIONS.GIVE THEM A REASON TO CHOOSE YOU.

A good product is easy to scroll past. We find what makes yours matter to a real customer, put that truth in credible hands, and carry the strongest creative from discovery toward purchase.

CREATOR PORTFOLIO / PRODUCT IN USE
PRODUCT TRUTH ✳ CREATOR PROOF ✳ CONTENT THAT SHOWS THE USE ✳ PAID CREATIVE ✳ PURCHASE PATH ✳
THE DECISION

THE PRODUCT PAGE ISN’T THE FIRST IMPRESSION.

A recommendation, a demonstration, the comment section, a review, and the offer all shape the decision before checkout. If the story changes at each step, attention leaks out of the journey.

01CREATOR DISCOVERY
02DEMO + SOCIAL PROOF
03PRODUCT RESEARCH
04PRODUCT PAGE
05PURCHASE
OUR POINT OF VIEW

MAKE THE PRODUCT TRUTH IMPOSSIBLE TO MISS.

A creator recommendation works when the use case is real. Paid media works harder when the creative answers an objection. And a landing page should finish the story the ad began.

WHAT WE’D
PUT TO WORK.

From the first customer question to the next investment decision. Here is how the partnership would take shape in your category.

01

FIND THE BUYING FRICTION

Read reviews, search behavior, comments, objections, competitor claims, and the gap between first visit and purchase.

02

CHOOSE THE CASE TO MAKE

Define the audience, product promise, offer, creative hypotheses, budget, and acquisition measures.

03

CAST FOR CREDIBILITY

Match product use cases to creators who can demonstrate them naturally; scope deliverables and usage rights before production.

04

TEST THE STORIES

Produce demonstrations, recommendations, and objection-led assets. Publish, amplify, and align the click with the product page.

05

KEEP WHAT CONVERTS

Compare creative, traffic quality, purchases, and customer economics; make the next batch from what the evidence supports.

POSSIBLE CAMPAIGN DIRECTIONS

IDEAS BUILT
FOR THIS DECISION.

01 / PRODUCT TRUTH

THE REAL-LIFE TEST

Creators use the product in the situations buyers recognize, then turn the best questions and objections into a short-form series.

02 / CREATIVE TEST

THE PROOF LIBRARY

Multiple creator angles become paid-ready assets, with hooks and product-page messages tested against the same purchase goal.

WHAT WOULD
TELL US IT WORKED?

We agree on the business measures before production. The reporting depends on the data and attribution available to the campaign.

PURCHASES + REVENUE

Track the sale, not only the click.

CPA + CONVERSION

Read acquisition cost beside the product margin.

CREATIVE EFFICIENCY

Find the angles worth making again.

REPEAT PURCHASE

Use customer data when available.

RELEVANT WORK / THE KNOCK BOX CO.

A PRODUCT PEOPLE COULD SEE IN USE.

Two creator perspectives brought the wellness box into everyday routines through an unboxing and a lifestyle story. The assignment produced product storytelling assets; it was a content activation, with no sales attribution claimed.

SEE THE CREATOR WORK ↗
The Knock Box Co. creator content

ENTERING U.S. RETAIL?
START WITH
LOCAL DEMAND.

For international brands and U.S. teams expanding into new regions, we connect market research, creator relevance, product availability, and a route to purchase.

EXPLORE MARKET ENTRY ↗READ THE RETAIL LAUNCH GUIDE ↗
QUESTIONS WORTH ASKING

BEFORE YOU TAKE THIS TO MARKET.

The practical questions behind a better brief.

TALK THROUGH YOUR BRIEF ↗OR EMAIL hello@thatgenz.agency ↗
01What if our product already has plenty of content?

We look at where the buying decision breaks down: the wrong audience, a weak use case, repetitive creative, unanswered objections, or a product page that loses the story. The recommendation may be better angles and distribution, not simply more posts.

02Can you produce creator assets for our paid team?

Yes. We can source and brief creators, develop testable concepts, manage production, and secure the rights needed for agreed paid placements. Your internal team can run media, or distribution can be included in TGA's scope.

03Which ecommerce outcomes can you measure?

We can review qualified traffic, creative response, conversion rate, purchases, acquisition cost, and repeat purchase when your systems share those data. We distinguish platform-reported activity from site-reported revenue and avoid claiming incremental lift from a post alone.

WHAT WOULD MAKE YOUR PRODUCT THE ONE THEY PICK?

Bring the product, margins, customer questions, and growth goal. We’ll shape an investment that gives the creative a job to do.

TALK THROUGH YOUR CAMPAIGN ↗SEE OUR CAPABILITIES ↗
A FEW STRAIGHT ANSWERS

TGA, in plain English.

Who we are, what the work includes, and where the Midwest Creator Network fits.

01So, what does That GenZ Agency do?

We help consumer brands make social work harder for the business. TGA brings audience and consumer research, campaign strategy, creator partnerships, production, distribution, and measurement together. The work can cover the full campaign or the parts your team needs help with.

02Are you an influencer agency?

Creator partnerships are a big part of what we do, but the job goes beyond finding talent and publishing posts. We figure out who you need to reach and what needs to change, shape the campaign, manage the creator work, plan how content reaches people, and measure the outcomes we can actually see.

03What makes TGA different from a typical agency or creator platform?

We connect consumer and market research with campaign delivery. Our Midwest roots and creator relationships help us plan for distinct local audiences, retail footprints, and buying occasions. TGA stays involved through strategy, production, distribution, and reporting, with the scope built around your growth goal. The Midwest is an advantage, not a limit on where we work.

Have a real brief in mind?Let’s talk through the goal, market, and scope.
BOOK A DISCOVERY CALL Or email hello@thatgenz.agency