TGA.THAT GENZ
AGENCYBOOK A DISCOVERY CALL ↗
THAT GENZ AGENCY / EDITORIALPEOPLE BEFORE PERSONAS.

YOUTH,
EXPLAINED.

PEOPLE
PLATFORMS
CHOICES

A TGA read on the behavior behind the headlines: what younger audiences are doing, what it means for brands, and what to consider before the next creator brief.

BEHAVIOR CHANGES THE BRIEF.CREATORS CHANGE THE STORY.THE BUSINESS STILL NEEDS A RESULT.
FIRST READ / CREATOR ECONOMY · PARTNERSHIPSOCTOBER 16, 2026 · 8 MIN READ
01

A creator deal is more than one post.

Jack Doherty’s reported posting restriction puts a spotlight on creator contracts. Here’s what the public reporting confirms, what’s still unclear, and what brand teams should spell out before a partnership starts.

READ THE EXPLAINER ↗
THE TGA LENS

THE HEADLINE
IS ONLY THE
START.

We follow the detail: what changed, who it affects, and what a brand should understand before it writes a creator brief or signs a partnership.

SEE HOW TGA BUILDS THE WORK ↗

LET’S TALK ABOUT
WHAT YOU’RE
TRYING TO GROW.

Launching a product, entering a new market, or looking for more from social? Tell us what you’re working on and what success needs to look like. We’ll talk through the audience, campaign, and investment that fit.

BOOK A DISCOVERY CALL ↗SEE OUR WORK ↗

START WITH A
CONVERSATION.

Bring the product, market, timing, and questions you’re working through. We’ll talk about whether TGA is a fit and what the work could include.

CHOOSE A TIME ↗
Q4 CREATOR INVESTMENT CALCULATOR
A FEW STRAIGHT ANSWERS

TGA, in plain English.

Who we are, what the work includes, and where the Midwest Creator Network fits.

01So, what does That GenZ Agency do?

We help consumer brands make social work harder for the business. TGA brings audience and consumer research, campaign strategy, creator partnerships, production, distribution, and measurement together. The work can cover the full campaign or the parts your team needs help with.

02Are you an influencer agency?

Creator partnerships are a big part of what we do, but the job goes beyond finding talent and publishing posts. We figure out who you need to reach and what needs to change, shape the campaign, manage the creator work, plan how content reaches people, and measure the outcomes we can actually see.

03What makes TGA different from a typical agency or creator platform?

You work with a close agency team, not a directory or a chain of handoffs. We bring social and consumer context into the strategy, then stay involved through creator selection, production, distribution, and reporting. The goal is useful work tied to your business—not activity for activity’s sake.

Have a real brief in mind?Let’s talk through the goal, market, and scope.
BOOK A DISCOVERY CALL BUILD A Q4 INVESTMENT SCENARIO ↗EXPLORE THE MIDWEST CREATOR NETWORK ↗Or email hello@thatgenzagency.co