TGA.THAT GENZ
AGENCYBOOK A DISCOVERY CALL ↗
← YOUTH, EXPLAINEDMIDWEST GROWTH REPORT · 2027 PLANNING EDITION · OCTOBER 31, 2026

THE NEXT MARKET
ISN’T A GUESS.
READ THE SIGNALS.

Big population numbers and new stores make headlines. Your launch needs a closer read: who the customer is, where the product is available, and what would make people choose it.

MARKET SIGNAL→CUSTOMER FIT→LOCAL CREATIVE→MEASURED TEST
0169.8MMIDWEST RESIDENTS

A region with scale. Not one audience.

The Census Bureau’s 2025 Midwest population estimate, published through FRED, is 69,762,666 people. It is a resident population estimate—not a count of shoppers in your category.

U.S. Census Bureau via FRED · 2025 estimate ↗

THE TGA READ

Population helps size the region. Category demand, age, household needs, distribution, and buying occasions decide which markets deserve the first investment.

Where do your product availability and customer fit overlap?
02180+NEW STORES IN ALDI’S 2026 U.S. PLAN

Retail expansion changes the map.

In January 2026, ALDI announced plans for more than 180 U.S. store openings across 31 states during 2026. That is a national expansion plan, not a Midwest-only count or confirmation that every planned store has opened.

ALDI U.S. · January 12, 2026 ↗

THE TGA READ

For a brand with confirmed distribution, a changing store footprint can change where awareness is useful. Verify the listing and shelf date before asking creators to send people shopping.

Can every creator’s audience actually find the product you’re promoting?
03INDIANAA LOCAL RETAIL EXAMPLE

Local relevance belongs in the brief.

Meijer announced that its Fishers grocery store opened on September 30, 2026. The retailer described a Local Favorites endcap featuring Indiana-made products.

Meijer · September 30, 2026 ↗

THE TGA READ

A local assortment gives a campaign a specific story to tell. Content can show the product in a familiar routine and explain where to find it, instead of repeating a generic national launch message.

What would make someone in this community care—and act?

A SIGNAL
ISN’T A
SALES FORECAST.

These are public market examples, not TGA clients, partnerships, or evidence of an available marketing budget. The TGA read is our analysis. Before a recommendation becomes a campaign, we validate product availability, audience fit, costs, rights, and the measurement plan.

Planning a regional retail launch or entering the U.S.? We can scope the research before you commit to execution.

BUILD YOUR MARKET-ENTRY PLAN ↗

LET’S TALK ABOUT
WHAT YOU’RE
TRYING TO GROW.

Launching a product, entering a new market, or looking for more from social? Tell us what you’re working on and what success needs to look like. We’ll talk through the audience, campaign, and investment that fit.

BOOK A DISCOVERY CALL ↗SEND YOUR BRAND BRIEF ↗

START WITH A
CONVERSATION.

Bring the product, market, timing, and questions you’re working through. We’ll talk about whether TGA is a fit and what the work could include.

CHOOSE A TIME ↗
A FEW STRAIGHT ANSWERS

TGA, in plain English.

Who we are, what the work includes, and where the Midwest Creator Network fits.

01So, what does That GenZ Agency do?

We help consumer brands make social work harder for the business. TGA brings audience and consumer research, campaign strategy, creator partnerships, production, distribution, and measurement together. The work can cover the full campaign or the parts your team needs help with.

02Are you an influencer agency?

Creator partnerships are a big part of what we do, but the job goes beyond finding talent and publishing posts. We figure out who you need to reach and what needs to change, shape the campaign, manage the creator work, plan how content reaches people, and measure the outcomes we can actually see.

03What makes TGA different from a typical agency or creator platform?

You work with a close agency team, not a directory or a chain of handoffs. We bring social and consumer context into the strategy, then stay involved through creator selection, production, distribution, and reporting. The goal is useful work tied to your business—not activity for activity’s sake.

Have a real brief in mind?Let’s talk through the goal, market, and scope.
BOOK A DISCOVERY CALL SEND YOUR BRAND BRIEF ↗BUILD AN INVESTMENT SCENARIO ↗EXPLORE THE MIDWEST CREATOR NETWORK ↗Or email hello@thatgenz.agency