JB01
Jonathan Bell
Founder & Chief Marketing OfficerAtlanta, GA / St. Louis, MOStrategy, client leadership, and the big decisions.
AGENCYBOOK A DISCOVERY CALL ↗
FOUNDED IN 2020. STILL MOVING.WE GREW UP
WE GREW UP
INSIDE THE SHIFT.
We started in Springfield, Missouri, with a frustration: the people shaping culture weren’t always in the rooms shaping brand decisions. That’s still why we’re here. Midwest proud, Gen Z-led, and building the research, creator relationships, and campaigns that bring brands closer to their next customers.
MEET THE AGENCY ↓FOUNDED IN 2020 ✳ MIDWEST PROUD ✳ GEN Z IN THE ROOM ✳ CLOSE TO YOUTH CULTURE ✳ CREATORS AS PARTNERS ✳ SOCIAL AS A REVENUE CHANNEL ✳
THE ORIGINBUILT BY A
BUILT BY A
GEN Z FOUNDER.
BUILT TO LAST.
JONATHAN BELLFOUNDER & CHIEF MARKETING OFFICER
Jonathan started Bells Marketing Consultant at fifteen in Springfield, Missouri. He saw younger customers finding brands online in new ways while many local businesses were still catching up.
That grew into That GenZ Agency: a Gen Z-led team that helps brands understand the audience, work with the right creators, and build campaigns with a clear job to do.
READ THE EARLY FOUNDER PROFILE ↗OUR JOURNEYFROM A FIFTEEN-YEAR-OLD
FROM A FIFTEEN-YEAR-OLD
FOUNDER TO AN AGENCY
BUILT FOR WHAT’S NEXT.
How a local marketing consultancy became That GenZ Agency.
THE START / SPRINGFIELD2020
STARTED AT FIFTEEN.
Jonathan started Bells Marketing Consultant in Springfield, Missouri. The first briefs came from local businesses trying to reach consumers as daily life moved online.
1 / 4
CLOSE THE
CULTURE GAP.
We got tired of watching brands talk at younger consumers while the culture moved without them. The gap isn’t a lack of posts. It’s a lack of understanding.
Our team lives close to the platforms and communities shaping demand. We bring that perspective into the client room, build with creators who have earned trust, and put the work behind a clear business goal.
UNDERSTAND BEFORE YOU CREATECREATORS AS PARTNERSMAKE THE WORK COUNT
IN THE CONVERSATIONPUT THE NEXT
PUT THE NEXT
GENERATION
IN THE ROOM.
We bring the perspective behind our campaigns into conversations with business owners, marketers, and emerging talent. Jonathan speaking with an audience about what it takes to connect across generations.
THE PEOPLEMEET THE TEAM
MEET THE TEAM
BEHIND THE WORK.
Born between 1995 and 2006, our team grew up through different chapters of social. We bring that lived perspective into strategy, creative, and delivery for brands ready to reach the next generation.
IN THE PRESSFROM THE FIRST
FROM THE FIRST
STORY TO NOW.
Reporting and conversations about Jonathan, the agency’s beginnings, and its place in the Midwest.
2021
SPRINGFIELD NEWS-LEADER
↗2022Future of the Ozarks: the teen who started a marketing firm
MISSOURI STATE / EFACTORY
↗2022Bells Marketing BMC thrives under Jonathan Bell
GEN Z BOSS PODCAST
↗2024Chasing a purpose instead of a dollar
MISSOURI STATE / EFACTORY
↗2024Advocating for young professionals in southwest Missouri
SPRINGFIELD BUSINESS JOURNAL
↗2024Springfield marketing firm rebrands
SPRINGFIELD BUSINESS JOURNAL
↗2024A conversation with Jonathan Bell
SPRINGFIELD RELOCATION GUIDE
↗Saved by the Bell: a founder story
LET’S TALK ABOUT
WHAT YOU’RE
TRYING TO GROW.
Launching a product, entering a new market, or looking for more from social? Tell us what you’re working on and what success needs to look like. We’ll talk through the audience, campaign, and investment that fit.
Prefer email? hello@thatgenz.agency