JB01
Jonathan Bell
Founder & Chief Marketing OfficerAtlanta, GA / St. Louis, MOStrategy, client leadership, and the big decisions.
AGENCYPLAN YOUR INVESTMENT ↗
FOUNDED IN 2020. STILL MOVING.WE GREW UP
WE GREW UP
INSIDE THE SHIFT.
That GenZ Agency began with a simple advantage: we understood how consumers were discovering businesses online because we were living it. Today, we bring that perspective to strategy, creators, content, and distribution for brands ready to earn the next customer.
MEET THE AGENCY ↓FOUNDED AT FIFTEEN ✳ GEN Z IN THE ROOM ✳ CLOSE TO YOUTH CULTURE ✳ CREATORS AS PARTNERS ✳ SOCIAL AS A REVENUE CHANNEL ✳
THE ORIGINBUILT BY A
BUILT BY A
GEN Z FOUNDER.
BUILT TO LAST.
JONATHAN BELLFOUNDER & CHIEF MARKETING OFFICER
Jonathan started Bells Marketing Consultant at fifteen in Springfield, Missouri. He could see how younger consumers were finding brands online while many local businesses were still trying to catch up.
That gap grew into That GenZ Agency. We bring a Gen Z perspective into the room, then turn what we learn into creator partnerships, content, and paid campaigns built around the result a client needs.
READ THE EARLY FOUNDER PROFILE ↗OUR JOURNEYFROM A FIFTEEN-YEAR-OLD
FROM A FIFTEEN-YEAR-OLD
FOUNDER TO AN AGENCY
BUILT FOR WHAT’S NEXT.
How a local marketing consultancy became That GenZ Agency.
THE START / SPRINGFIELD2020
STARTED AT FIFTEEN.
Jonathan started Bells Marketing Consultant in Springfield, Missouri. The first briefs came from local businesses trying to reach consumers as daily life moved online.
1 / 4
CLOSE THE
CULTURE GAP.
We got tired of watching brands talk at younger consumers while the culture moved without them. The gap isn’t a lack of posts. It’s a lack of understanding.
Our team lives close to the platforms and communities shaping demand. We bring that perspective into the client room, build with creators who have earned trust, and put the work behind a clear business goal.
UNDERSTAND BEFORE YOU CREATECREATORS AS PARTNERSMAKE THE WORK COUNT
IN THE CONVERSATIONPUT THE NEXT
PUT THE NEXT
GENERATION
IN THE ROOM.
We bring the perspective behind our campaigns into conversations with business owners, marketers, and emerging talent. Jonathan speaking with an audience about what it takes to connect across generations.
THE PEOPLEMEET THE TEAM
MEET THE TEAM
BEHIND THE WORK.
Born between 1995 and 2006, our team grew up through different chapters of social. We bring that lived perspective into strategy, creative, and delivery for brands ready to reach the next generation.
IN THE PRESSFROM THE FIRST
FROM THE FIRST
STORY TO NOW.
Reporting and conversations about Jonathan, the agency’s beginnings, and its place in the Midwest.
2021
SPRINGFIELD NEWS-LEADER
↗2022Future of the Ozarks: the teen who started a marketing firm
MISSOURI STATE / EFACTORY
↗2022Bells Marketing BMC thrives under Jonathan Bell
GEN Z BOSS PODCAST
↗2024Chasing a purpose instead of a dollar
MISSOURI STATE / EFACTORY
↗2024Advocating for young professionals in southwest Missouri
SPRINGFIELD BUSINESS JOURNAL
↗2024Springfield marketing firm rebrands
SPRINGFIELD BUSINESS JOURNAL
↗2024A conversation with Jonathan Bell
SPRINGFIELD RELOCATION GUIDE
↗Saved by the Bell: a founder story
LET’S TURN SOCIAL
INTO A REVENUE CHANNEL.TELL US WHAT YOU’RE
TRYING TO MOVE.
Launching in a new market, building demand, or looking for stronger sales from social? Let’s talk about the audience, strategy, creative, and distribution your next campaign needs.
Prefer email? hello@thatgenzagency.co