TRAVEL × LIFESTYLE
Regional travel and lifestyle creators with family audiences brought their own perspective to Wolfe Mountain. Valyssa Stark returned as a collaborator, while Lyndsey Stamper documented a family experience at the park.
AGENCYPLAN YOUR INVESTMENT ↗
WHAT WE DID.
AND WHY.
Three briefs, three different jobs: build regional demand for an attraction, give a Midwest event a story, and make a consumer product easier to understand. See the work behind each.
WOLFE MOUNTAIN × THE KNOCK BOX CO.
THE WORK / IN MOTION
EXPLORE THE WORK ↘Creators take the experience and product story into their own hands.
WOLFE MOUNTAIN / DESTINATIONSTHE PARK WAS LOCAL.
THE PARK WAS LOCAL.
THE AUDIENCE WASN’T.
Wolfe Mountain needed to make a Branson adventure worth planning for families outside the local market. Regional creators showed the experience from the visitor’s point of view, supported by social, search, and a path to booking.
BRANSON ZIPLINE + SNOWFLEX PARK / MISSOURITWO WAYS
TWO WAYS
TO EXPERIENCE IT.
The park offered Ozarks zipline tours and year-round Snowflex tubing. We built a different creator story around each experience for families deciding where to go next.
THE ACTIVATIONS
BEHIND THE TRIP.
We matched the experiences to regional creator perspectives, then planned social publishing, paid demand capture, search, and booking together.
MORE THAN ONE REASON TO GO
Zipline and canopy adventures and year-round Snowflex tubing needed different hooks. We developed distinct stories for each experience instead of treating the park as one generic attraction.
FROM DISCOVERY TO A TRIP
Creator storytelling was part of a wider campaign with social publishing, paid demand capture, search visibility, and booking-path work. The goal was to turn interest from travel audiences into a planned visit.
THE CREATOR WORK / 2024–2026SEE THE TRIP
SEE THE TRIP
THROUGH THEIR EYES.
Real creator posts from regional family and adventure voices. The stories range from Snowflex tubing to a reason to plan the next visit. Open a post to watch it on Instagram.
WOLFE MOUNTAIN × MISSOURI ADAM KILLAONE CREATOR.
ONE CREATOR.
THREE WAYS IN.
We partnered with Lil String The Rapper, known for his Missouri Adam Killa character, to bring Wolfe Mountain into a format rooted in Missouri humor and pride. The cuts give audiences different entry points: his familiar bit, a first-person discovery story, and a fast look at the experience.
THE SIGNATURE FORMAT
His recognizable “this one’s for you” format puts Wolfe Mountain inside a Missouri story his audience already knows.
SEE THE ORIGINAL POST ↗THE DISCOVERY HOOK
A first-person take on the zipline and tubing gives unfamiliar viewers a reason to look closer.
SEE THE ORIGINAL POST ↗THE EXPERIENCE CUT
A faster tour of the park makes the activities clear for people seeing the brand for the first time.
SEE THE ORIGINAL POST ↗These posts show the creative execution. Individual post views, discount-code redemptions, and sales are not claimed as attributed outcomes here. Select a still to watch the original post on Instagram.
200+
MILES.
MILES.
In a public account of the seasonal campaign, a substantial share of visitors traveled from outside the area, including trips of more than 200 miles. That is the regional behavior this creator strategy set out to influence. It is a visitor-distance observation, not a creator-attributed radius.
$157KReported campaign-window revenue
December 2025
December 2025
$196KGA4 site purchase revenue
Reported 90-day period
Reported 90-day period
$250KReported creator-associated revenue
Q2 2026
Q2 2026
10M+Agency-reported organic views
Wolfe Mountain content
Wolfe Mountain content
How these results were measured
Wolfe Mountain figures are TGA-reported for separate, potentially overlapping periods and should not be added together. $157K is reported campaign-window revenue from a four-week December 2025 activation; $250K is reported revenue associated with creator/influencer activity in Q2 2026; $196K and 789 purchases are GA4 site-tracked results from the latest reported 90-day period. TGA reports 10M+ organic views across Wolfe Mountain content; the reporting period and platform mix differ from the revenue windows. These figures do not establish creator-only attribution or incremental lift. Public spend and new-customer counts are unavailable, so CAC and ROAS are not claimed. Results are client-specific, not a forecast. Read the public campaign account ↗
MORE WAYS
TO MOVE A BRAND.
BIG SLIDE BASH / EVENTS + DESTINATIONSMAKE A MIDWEST TOWN
MAKE A MIDWEST TOWN
THE MAIN CHARACTER.
As creator partnership agency of record, we’re shaping the people and stories behind a slide event that gives audiences a reason to show up, bring a friend, and share the day.
CREATOR PARTNERSHIPSREGIONAL CASTINGEVENT STORYTELLING
FROM “NOTHING TO DO”TO
THE
PLAN.BIG SLIDE BASH / MIDWEST
THE
PLAN.BIG SLIDE BASH / MIDWEST
LET THE PRODUCT
LIVE IN THE STORY.
Two creator perspectives brought the wellness box into everyday context: an unboxing and a routine. The assignment produced short-form product storytelling assets. We do not claim sales attribution for this content activation.
CREATOR ACTIVATIONPRODUCT STORYTELLINGSHORT-FORM CONTENT
FROM THE CREATOR NETWORKTHE RIGHT VOICE
THE RIGHT VOICE
CHANGES THE STORY.
Jourdan Joseph brings an athlete’s point of view to sports and lifestyle content. His own portfolio spans fitness, travel, and consumer products, with examples for Zildjian, Virgin Voyages, and Lumin Skincare. We bring creators with distinct audiences and creative instincts into the right brief.
MEET THE CREATOR NETWORK ↗JOURDAN JOSEPHSPORTS × LIFESTYLE / CREATOR PORTFOLIOSEE HIS WORK ↗
QUESTIONS WORTH ASKING
THE PRACTICAL QUESTIONS.
The scope, the content, the rights, and how we judge the work.
TALK THROUGH YOUR BRIEF ↗OR EMAIL hello@thatgenzagency.co ↗01Can you produce UGC without a creator posting it?+
Yes. We can cast and brief creators to make short-form content for your social channels or paid team, with usage rights defined in the scope. Creator publishing is a separate decision. The Knock Box Co. assignment on this page is an example of content-led work, without a sales attribution claim.
02What does a creator activation include?+
We define the audience and content angles, cast and negotiate with creators, manage briefs and approvals, coordinate production and publishing, and report on the measures agreed for the campaign. The exact number of creators, assets, markets, and distribution channels belongs in your scope of work.
03Can we use the videos in ads, on our website, or at retail?+
We plan those uses before a creator films. The agreement specifies the channels, length of use, edit permissions, and any paid or whitelisting rights. You receive the rights included in the agreed scope; a creator post alone does not automatically grant unlimited reuse.
04Who approves the content before it goes live?+
Your team approves the brief, required claims, and final assets at the milestones in the production schedule. We manage creator feedback and revisions so the work stays true to the creator's voice and meets the brand's requirements.
05How do you know whether creator work helped sales?+
We agree on the measurement plan before launch: tracked links, codes, site analytics, booking data, retailer signals, or a market test where available. We show which results belong to a creator asset and which belong to the wider campaign. Wolfe Mountain's site revenue is reported as campaign and site performance, not sales caused by creator posts alone.
06What happens after the first videos are delivered?+
We review the response by audience, hook, and placement. If the brief includes distribution, we put suitable licensed cuts into paid and organic testing, then use the results to decide what to edit, recast, or scale. A content-only project can end with the delivered assets and rights.
07What should we bring to a discovery call?+
Bring the product or experience, target customer, markets, launch date, a realistic investment range, and the action you want people to take. If you have past creative, media, conversion, or retail data, we can discuss where creator content could make the most useful difference.
LET’S TURN SOCIAL
INTO A REVENUE CHANNEL.TELL US WHAT YOU’RE
TRYING TO MOVE.
Launching in a new market, building demand, or looking for stronger sales from social? Let’s talk about the audience, strategy, creative, and distribution your next campaign needs.
Prefer email? hello@thatgenzagency.co