TRAVEL × LIFESTYLE
Regional travel and lifestyle creators with family audiences brought their own perspective to Wolfe Mountain. Valyssa Stark returned as a collaborator, while Lyndsey Stamper documented a family experience at the park.
AGENCYBOOK A DISCOVERY CALL ↗
WHAT WE DID.
AND WHY.
Local context makes a difference to the work. Explore creator partnerships, market research, and campaigns shaped around real customer decisions—from Midwest experiences to consumer-product stories.
WOLFE MOUNTAIN × THE KNOCK BOX CO.
THE WORK / IN MOTION
EXPLORE THE WORK ↘Creators take the experience and product story into their own hands.
WOLFE MOUNTAIN / DESTINATIONSTHE PARK WAS LOCAL.
THE PARK WAS LOCAL.
THE AUDIENCE WASN’T.
After traditional marketing partnerships, Wolfe Mountain’s owner wanted to test a more social-first way to reach families beyond the local market. TGA put the zipline and year-round Snowflex experience in regional creators’ hands, then connected creator stories with organic social, paid distribution, search, and booking.
BRANSON ZIPLINE + SNOWFLEX PARK / MISSOURITWO WAYS
TWO WAYS
TO EXPERIENCE IT.
We gave the zipline and Snowflex tubing distinct stories, so families could picture the experience that fit their plans.
FROM CREATOR STORY
TO A REASON TO GO.
Regional creators made the experiences tangible. Social, paid distribution, search, and booking gave interested families a next step.
MORE THAN ONE REASON TO GO
Zipline and canopy adventures and year-round Snowflex tubing needed different hooks. We developed distinct stories for each experience instead of treating the park as one generic attraction.
FROM DISCOVERY TO A TRIP
Creator storytelling was part of a wider campaign with social publishing, paid demand capture, search visibility, and booking-path work. The goal was to turn interest from travel audiences into a planned visit.
THE CREATOR WORK / 2024–2026SEE THE TRIP
SEE THE TRIP
THROUGH THEIR EYES.
Real creator posts from regional family and adventure voices. The stories range from Snowflex tubing to a reason to plan the next visit. Open a post to watch it on Instagram.
WOLFE MOUNTAIN × MISSOURI ADAM KILLAONE CREATOR.
ONE CREATOR.
THREE WAYS IN.
We partnered with Lil String The Rapper, known for his Missouri Adam Killa character, to bring Wolfe Mountain into a format rooted in Missouri humor and pride. The cuts give audiences different entry points: his familiar bit, a first-person discovery story, and a fast look at the experience.
THE SIGNATURE FORMAT
His recognizable “this one’s for you” format puts Wolfe Mountain inside a Missouri story his audience already knows.
SEE THE ORIGINAL POST ↗THE DISCOVERY HOOK
A first-person take on the zipline and tubing gives unfamiliar viewers a reason to look closer.
SEE THE ORIGINAL POST ↗THE EXPERIENCE CUT
A faster tour of the park makes the activities clear for people seeing the brand for the first time.
SEE THE ORIGINAL POST ↗These posts show the creative execution. Individual post views, discount-code redemptions, and sales are not claimed as attributed outcomes here. Select a still to watch the original post on Instagram.
THE SCOPE
Creator partnerships, distinct zipline and tubing stories, organic social, paid distribution, search, and booking-path work.
THE MEASUREMENT
Meta delivery and GA4 site purchases, reported in their own campaign windows. Site results cover the wider business.
$0.09Cost per Meta link click
April 22–May 22, 2026
April 22–May 22, 2026
26,888Meta link clicks from $2,444 spend
Same paid-traffic window
Same paid-traffic window
278GA4 site purchases
May 26–June 22, 2026
May 26–June 22, 2026
~$64KGA4 site purchase revenue
Same site-reporting window
Same site-reporting window
How these results were measured
Meta reports 26,888 link clicks from $2,444 in spend for April 22–May 22, 2026, approximately $0.09 per link click. GA4 reports 278 site purchases and approximately $64K in site purchase revenue for May 26–June 22, 2026. The windows differ and are not combined into a return claim. Site-wide purchases are not creator-only attribution, and traffic clicks do not establish incremental sales lift. Read the public campaign account ↗
MORE SELECTED WORKTHE BRIEF.
THE BRIEF.
THE WORK.
THE BUSINESS VALUE.
Different businesses bring different problems. Explore completed work alongside campaign research and proposals developed for brands.
SUBSCRIPTION STREAMINGREACH THE RIGHT
VIEWER. EARN THE
SUBSCRIPTION.
VIEWER. EARN THE
SUBSCRIPTION.
CREATOR RESEARCH + CAMPAIGN PLANNINGA CREATOR PLAN
A CREATOR PLAN
BUILT AROUND
PAID SUBSCRIBERS.
A documentary streaming platform wanted to judge creator partnerships by paid subscriptions—not views alone. Its catalog covered science, nature, history, and more, so the creator plan had to match the audience to the programming.
THE CHALLENGE
Find creators whose viewers already choose factual and documentary content, then make the path from creator story to paid subscription trackable.
WHAT TGA DEVELOPED
We researched and ranked a Midwest creator roster by category, audience, and market relevance. We proposed a performance-based approach using creator-specific codes and subscription reporting.
THE PLAN
The research created a starting roster for outreach and fit review. Campaign terms, creator participation, tracking, and any results would depend on an agreed activation.
~200creators in the research roster
50creators in the priority shortlist
SUBSCRIPTIONSthe proposed campaign objective
FUNCTIONAL BEVERAGE / MIDWESTTHE MIDWEST
MOVES DIFFERENT.
MOVES DIFFERENT.
PROPOSED REGIONAL CREATOR STRATEGYDON’T JUST PICK
DON’T JUST PICK
CREATORS. PICK
THE RIGHT MARKETS.
A hydration brand wanted to grow across the Midwest. The risk: letting a “movement” story get so tied to one fitness niche that other active consumers never saw a place for the product in their day.
THE CHALLENGE
Build relevance city by city, and show how the product fits different routines—from dance and campus life to workdays, Pilates, and training.
WHAT TGA DEVELOPED
We researched Midwest creators and mapped 10 potential markets, considering audience fit, local relevance, creative style, and product distribution.
THE PROPOSAL
“The Midwest Moves Different” outlined creator selection, briefing, content rights, and measurement for an 18–24 creator campaign. The 54–72 videos were proposed deliverables; they were not produced under this plan.
10markets in the proposed plan
18–24creators in the proposed scope
54–72short-form videos in proposed scope
ATTRACTIONS / DESTINATION PORTFOLIOONE DESTINATION.
TWO DISTINCT
REASONS TO GO.
TWO DISTINCT
REASONS TO GO.
MULTI-BRAND DESTINATION MANAGEMENTKEEP EACH
KEEP EACH
EXPERIENCE
IN ITS OWN LANE.
Two attractions can share a destination and still need different reasons to visit. TGA manages a separate attraction brand within the same destination portfolio as Wolfe Mountain.
THE CHALLENGE
Make each attraction easy to recognize and choose, without blending two different experiences into one generic destination message.
WHAT TGA DOES
We manage the attraction as its own brand account, keeping its story and marketing distinct while it sits within a broader destination portfolio.
WHY IT MATTERS
The attraction can earn consideration for what makes it different, while the destination group can represent more than one experience to visitors. Wolfe Mountain’s results are kept with its own case study.
2distinct attraction brands
1shared destination portfolio
WELLNESS E-COMMERCEFROM MARKETPLACE
TO BRAND-OWNED
STOREFRONT.
TO BRAND-OWNED
STOREFRONT.
E-COMMERCE WEBSITE + SEARCH FOUNDATIONGIVE THE
GIVE THE
PRODUCT A HOME
OF ITS OWN.
A wellness products company was selling through Facebook Marketplace and needed a place where the brand—not the platform—could shape the shopping experience.
THE CHALLENGE
Marketplace listings can put products in front of people, but they leave limited room for a brand-owned product story and shopping journey.
WHAT TGA BUILT
We built an e-commerce website and established an SEO foundation around the product range.
WHAT THE CLIENT GOT
An owned storefront for product discovery and online purchase, with a clearer place to explain the range and a foundation for organic search visibility.
E-COMMERCEbrand-owned website
SEOsearch foundation
SUPPLY COMPANY / BRAND + WEBBRAND 2.0.
BUILT FOR THE
NEXT CHAPTER.
BUILT FOR THE
NEXT CHAPTER.
BRAND REFRESH + WEBSITE BUILDA STRONGER
A STRONGER
IDENTITY. A WEBSITE
TO MATCH.
A supply company was ready for its next chapter. TGA helped move the brand forward with a Brand 2.0 refresh and a rebuilt website.
THE CHALLENGE
The company needed its identity and online presence to feel current and work together as one brand experience.
WHAT TGA BUILT
We developed the Brand 2.0 direction and designed and built the company website around it.
WHAT THE CLIENT GOT
A refreshed identity and a website that carried the same look and message from the first impression through the company’s online presence.
BRAND 2.0identity refresh
WEBSITEdesigned + built
EVENTS + CREATOR PARTNERSHIPS / AGENCY OF RECORDMAKE A MIDWEST
MAKE A MIDWEST
TOWN THE
MAIN CHARACTER.
“There’s nothing to do here” is a familiar line in a lot of Midwest towns. The Big Slide Bash gives Springfield a chance to tell a different story—through a summer event people can picture, plan for, and share.
THE CHALLENGE
Turn a large community event into a reason to spend the day downtown, bring friends, and make a trip of it.
WHAT TGA IS LEADING
As agency of record for creator partnerships, TGA is building the creator strategy, regional casting, college and community touchpoints, and event storytelling around the experience.
WHAT THE PARTNERSHIP ADDS
The event gets more than a date-and-location announcement. Creators can make the town part of the draw and give local and regional audiences a view of what the day will feel like.
CONSUMER PRODUCTS / CREATOR CONTENTSHOW THE PRODUCT
SHOW THE PRODUCT
IN SOMEONE’S
REAL ROUTINE.
A wellness box needs more than a list of what’s inside. People need to see what opening it is like and where it can fit into an everyday routine.
THE CHALLENGE
Introduce a product in a way that feels clear and human on social, without asking the viewer to imagine the experience from a static product shot.
WHAT TGA PRODUCED
We partnered with two creators on distinct short-form stories: an unboxing and an everyday routine.
WHAT THE CLIENT GOT
Two product-storytelling assets with different creative entry points for the brand’s content library. This was a content assignment; it wasn’t set up as a sales-attribution case.
2creator perspectives
2short-form content assets
FROM THE CREATOR NETWORKTHE RIGHT VOICE
THE RIGHT VOICE
CHANGES THE STORY.
Jourdan Joseph brings an athlete’s point of view to sports and lifestyle content. His own portfolio spans fitness, travel, and consumer products, with examples for Zildjian, Virgin Voyages, and Lumin Skincare. We bring creators with distinct audiences and creative instincts into the right brief.
MEET THE CREATOR NETWORK ↗JOURDAN JOSEPHSPORTS × LIFESTYLE / CREATOR PORTFOLIOSEE HIS WORK ↗
QUESTIONS WORTH ASKING
THE PRACTICAL QUESTIONS.
The scope, the content, the rights, and how we judge the work.
TALK THROUGH YOUR BRIEF ↗OR EMAIL hello@thatgenz.agency ↗01Can you produce UGC without a creator posting it?+
Yes. We can cast and brief creators to make short-form content for your social channels or paid team, with usage rights defined in the scope. Creator publishing is a separate decision. The Knock Box Co. assignment on this page is an example of content-led work, without a sales attribution claim.
02What does a creator activation include?+
We define the audience and content angles, cast and negotiate with creators, manage briefs and approvals, coordinate production and publishing, and report on the measures agreed for the campaign. The exact number of creators, assets, markets, and distribution channels belongs in your scope of work.
03Can we use the videos in ads, on our website, or at retail?+
We plan those uses before a creator films. The agreement specifies the channels, length of use, edit permissions, and any paid or whitelisting rights. You receive the rights included in the agreed scope; a creator post alone does not automatically grant unlimited reuse.
04Who approves the content before it goes live?+
Your team approves the brief, required claims, and final assets at the milestones in the production schedule. We manage creator feedback and revisions so the work stays true to the creator's voice and meets the brand's requirements.
05How do you know whether creator work helped sales?+
We agree on the measurement plan before launch: tracked links, codes, site analytics, booking data, retailer signals, or a market test where available. We show which results belong to a creator asset and which belong to the wider campaign. Wolfe Mountain's site revenue is reported as campaign and site performance, not sales caused by creator posts alone.
06What happens after the first videos are delivered?+
We review the response by audience, hook, and placement. If the brief includes distribution, we put suitable licensed cuts into paid and organic testing, then use the results to decide what to edit, recast, or scale. A content-only project can end with the delivered assets and rights.
07What should we bring to a discovery call?+
Bring the product or experience, target customer, markets, launch date, a realistic investment range, and the action you want people to take. If you have past creative, media, conversion, or retail data, we can discuss where creator content could make the most useful difference.
LET’S TALK ABOUT
WHAT YOU’RE
TRYING TO GROW.
Launching a product, entering a new market, or looking for more from social? Tell us what you’re working on and what success needs to look like. We’ll talk through the audience, campaign, and investment that fit.
Prefer email? hello@thatgenz.agency